This illuminated image wall was in a nightclub in… Guildford of all places. There were quite a few backlit walls which looked great and were topper for posing in front of for some drunken snaps. This one’s a poor homage to Bruce Forsyth. I did a much better on but it’s one someone else’s camera phone…
“It’s not a logo, it’s a brand”
“This is an iconic brand”
Sounds like Lord Coe and Tessa Jowell have been well and truly coached by the branding specialists down at Wolff Olins.
Of course, the logo bares a striking resemblance to a graffiti tag, so it may be a minor hit for a segment of the London youth, but I think the claim that “It can talk to anyone” might be pushing it a bit.
Anyway, the BBC say it is intended to evolve. Let’s hope so, it’s got 5 years to go yet. Most big brand logos don’t last half that time before they are subjected to the attention of focus groups and a makeover.
Entries (RSS)