A bit off the top

“It’s not a logo, it’s a brand”

“This is an iconic brand”

Sounds like Lord Coe and Tessa Jowell have been well and truly coached by the branding specialists down at Wolff Olins.

Of course, the logo bares a striking resemblance to a graffiti tag, so it may be a minor hit for a segment of the London youth, but I think the claim that “It can talk to anyone” might be pushing it a bit.

Anyway, the BBC say it is intended to evolve. Let’s hope so, it’s got 5 years to go yet. Most big brand logos don’t last half that time before they are subjected to the attention of focus groups and a makeover.

This entry was posted on Monday, June 4th, 2007 at 19:44 and is filed under Design. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.